This seems like a good time to talk about the meaning of our company name Business-Ecology. Our definition of the term business ecology is drawn from the combination of another discipline, which is deep ecology, and of course, business. In the deep ecology model, everything is related to everything else with profound implications.What if there was a part of the ecology of your business that was not working? What if it was something that you were so deeply immersed in and dependent upon that you couldn't observe it even if you wanted to? We like to think of it as the air your company breathes. In essence, it is the vital-and yet unseen- force between you and success.
Everyone realizes that they need air to live, but they don't walk around thinking about, noticing, or isolating the elements of air-right? We simply breathe it. In business there are contextual elements that we don't pay attention to. As a matter of fact if I came to your company and asked you and your staff to tell me what these background conversations or contextual elements were I can pretty much guess that each person would have a completely different understanding of the question- and probably none of them would accurately reflect the entirety of your business. What can be done to resolve this dilemma? We created business ecology as a means to discover the unseen forces that are preventing you from having the business you want become a reality.