Tuesday, December 2, 2008
Time Flies
So far, I have one site that is actually working and producing some results. In my repertoire are also several informational sites, a couple of blogs, and one site that is driving me crazy because it gets tons of traffic and no results. When I step back and look at my results after 3 months, I guess that is not terrible. But I always want it to be better.
The main issue I have found in this new business is isolation. It is extremely difficult to reach an actual person in this field. This makes me crazy. I find someone whose work I like, attempt to contact them and NOTHING. I've never seen a business that was this personally elusive. To me that means that something is not quite right. I challenge internet marketers to get visible! I dare you to be available to answer a question. If time is the issue, charge by the minute- I don't care- but I will never spend thousands of dollars on anyone's product that can't answer a question for me, or who has so many emails that you never know which one will get to the person.
Friday, October 24, 2008
Looking for a mentor with a sense of humour
In the past I have seen a pattern occur when I am attempting something new. When I am experiencing a lot of internal resistance -or external for that matter-that is a very good sign- even though it doesn't seem like it at the time. As a matter of fact I've learned to relate the level of resistance to the level of positive results I will end up having.
Many years ago I sold real estate. Every time I would write up a contract that I knew was solid, about two or three days before we closed it would fall apart. I started telling myself this was a good sign- and sure enough- it would be. I came to look at breakdowns or problems of this sort as proof positive that I was on the right track. It fell under the heading of mind management- but whatever- it worked.
That is how I push through difficult times like waiting for results. In terms of not knowing what to do next- I have a similar strategy. I look at who I'm being right now rather than what I am doing. Am I being a successful entrepreneur? Is there something I can shift slightly? Is there someone- even if I don't know them- that I can model my actions after? In this case the answer is yes. A couple of the aforementioned gurus are exactly the type of internet marketing person I would like to be. See? There is an action I can take, even when I have run out of things to do. I can shift my perspective to the domain of being- and I will find a whole new set of opportunities to embrace.
Like the wind, baby.
Wednesday, October 22, 2008
Regrouping
The beginning of any business has some similarities and some experiences that can potentially frustrate a budding entrepreneur. The thought being that, if it is understood that this is a normal"operating stage" then the probability of failure at this particular point will diminish. It is an experiment in simultaneous learning and mentoring. "If I can do it, then you can do it". I'm not sure if it will help anyone- but at the minimum I will be able to tell the truth about the process and eliminate a little stress for myself .
I've read many times that the beginning can be the hardest part for someone starting a new business. That is not usually the case for me. In the beginning everything is challenging and new- just what I love. Personally, I can get tripped up when things get boring. Usually after the newness has worn off and I'm in the middle of a project. But I'm getting ahead of myself with regard to this Internet Marketing project, since I am still in the beginning. A variation on the theme is having no or few results. Now this is something that I can relate to. I am a very patient person, but after pressing out, and pressing out harder, and still seeing no results, I can get lost very easily. It is painful to have no results after so much work. This would be the ideal time for me to get a mentor to keep me on track.
Nobody Said It Would Be Easy
Tuesday, September 30, 2008
Day three
Monday, September 29, 2008
Day two
The biggest challenge I face, other than investment dollars, is my total lack of involvement with anything social. For anyone that knows me from San Francisco- that is crazy. But since I moved to Florida, I have been putting out fires and scrambling to make a living. What's gone by the wayside is my actual life. I was reminded, in my coaching this morning, that any difficulties I may be having in my business are likely not a function of my business at all, but rather a reflection of something that was missing in my life.
The irony is that this is exactly what I teach in business ecology. And exactly what I would be telling my own client! Ah well, you know what they say about the shoemakers children...
So I have decided to reignite my life. That is today's agreement.
Friday, September 26, 2008
Starting With a Whole New Business Concept
Monday, September 22, 2008
Your Own Business-Are You Sure You Want This?
A Roadmap to Success for New Real Estate Agents
Year after year thousands upon thousands of hopeful men and women get into the Real Estate Business. Some are taking this direction because of loss of a job, some because of a job they can not stand doing any more, some after buying a house which looked very easy or they thought the agents was so bad and still earned thousands of dollars, and some who have been waiting for years to see the children at a certain age so they can pursue their own dream. We have all heard the saying “The sky is the limit” when it comes to making money in Real Estate. In fact, it is relatively easy to get a real estate license, however, it is much more difficult to become a successful agent, and many of these hopeful new agents will be out of the business before license renewal. Why do so many otherwise successful people fail in real estate? Well, if getting licensed is the most important decision a person makes, the second most important decision will be, who will you work for? Many potential super stars come and fall thru the cracks because of lack of training and guidance. Regardless of your previous wins, real estate is different. Therefore you must be trained and guided until you understand the psychology involved. If you think that this business is about selling houses, GET OUT NOW! From day one, you need to understand that this is about building relationships. If you talk to successful Real Estate agents that have been around for a long time and are still on the TOP, They will tell you that most of their clients and customers have done numerous transactions and given them many referrals.. Being in this business for almost 25 years both in selling as well as management, I can tell you that most of the people that get in this business have no business being in it at all. This is not a business where some one is going to call you and tell you are late for work, or notice that you did not go to the office. If you are not a self-starter, self-motivator and believe in being consistent and persistent, you will not succeed. You must have a love of people. Real estate is a people business. You must know how to connect with them. People don’t care how much you know until they can trust you. How do they trust you? You have to earn that trust. In the sales business you must understand that you will be rejected more than you will be accepted. Do you have what it takes to pull yourself up and dust off the rejection and move on to the next person, phone call, or negotiation?
The most important point to understand is that you are in the business for yourself. Not only you must invest a major part of your day to servicing your buyers and seller, you must also work on creating new leads. From every commission check you get, at least 15-20% of that has to be re-invested back in your business. If you miss this step, you will always remain a 2or 3 transaction per year agent. Do you expect a good crop from a garden that gets no attention???? Hard work is what you hear from top producers. Of course, now we say “work smart and not hard”. Do not confuse activity with productivity. You can be very busy all day with absolutely nothing to show at the end of the day.
Do your homework. Ask yourself if you belong in real estate business. To succeed in this business is one of the hardest things you will ever do. That is why you need a great Manager who will help you to create a solid business plan, a clear list of goals you want to achieve and a large amount of GUSTO. You must believe to achieve! A great attitude will help you to succeed quicker than anything else you can imagine. The rewards are there but you have to know how to get them!
Arax Hovsepian has been a Real Estate Professional for the last 25 years. She has her Brokers License both in Florida and Pennsylvania. She also has her CRS (Certified Residential Specialist) and GRI (Graduate of Real Estate Institute) designations. She can be contacted at arax.hovsepian@century21.com
Monday, September 15, 2008
Everyone realizes that they need air to live, but they don't walk around thinking about, noticing, or isolating the elements of air-right? We simply breathe it. In business there are contextual elements that we don't pay attention to. As a matter of fact if I came to your company and asked you and your staff to tell me what these background conversations or contextual elements were I can pretty much guess that each person would have a completely different understanding of the question- and probably none of them would accurately reflect the entirety of your business. What can be done to resolve this dilemma? We created business ecology as a means to discover the unseen forces that are preventing you from having the business you want become a reality.
Friday, September 12, 2008
Do your homework
If you have decided that you really have a rebel heart and are interested in starting your own home business, then the following article by Travis Winn is especially helpful :
Would you try and make a journey to a part of the world you've never been to....without first getting a map of the territory? Of course not, that would be foolish. You would only end up getting lost, frustrated, and you would most likely give up on your quest.
This being the case, doesn't it make sense to do some 'homework' before diving head first into a home business? Wouldn't you have a much better chance of reaching your goals if you knew where to turn and what to do? Absolutely, we have all heard it before...KNOWLEDGE IS POWER.
We all know that the vast majority of home business seekers fail. It's a fact. Why could this be? Maybe they haven't taken the time to learn about the field they were attempting to pursue? Ahhh, precisely.
They got so excited about all the benefits of success, that they forgot one important factor. "How do I actually succeed?" They dive right in...head first...and ouch, failure meets them with a nasty grin.
They often make all sorts of mistakes. They likely fall for all types of scams and "get-rich-quick" schemes. Money wasted....times wasted....and a painful memory that may keep them from ever attempting to build a home business again.
So what then is the solution? DO YOUR HOMEWORK! Take some time to invest in your success. Preparation will pay dividends in the long run. A few hours time "learning the ropes" will save you thousands of hours in the future.
Over and over again rich and successful people have stated that luck is "preparation meeting with opportunity." What's the key word here? Ahh, yes....PREPARATION. They didn't say "blindly rushing in to meet an opportunity." That is better a definition for unlucky....and also failure, frustration, and a bruised ego.
Preparation meeting opportunity, what a concept! The opportunities are everywhere, and yes they will still be around in a few days or weeks. The best home businesses, the reliable, profitable opportunities aren't going anywhere....that's why they are both reliable and profitable. So what's the rush? Invest some time learning from the pros. Invest some time planning your attack. Invest some time in yourself, building your confidence and motivation.
Investment of time is not the same as wasting time. Time wasted is gone forever....but time invested will pay dividends for years and years to come. So plan your journey, learn the territory, and create a map for success. This is the only way you can find the path to that will lead you there. The path of success is narrow and often missed.... it's much more narrow than the path to failure. What path are you going to take?
An entrepreneur is
Take a look at this article by Tino Buntic that describes at the most basic level who an entrepreneur is:
An entrepreneur is an innovator. She sees a need in the marketplace and creates something new to fulfill that need or improves upon an existing mechanism that already fulfills that need.
An entrepreneur is a risk taker. She dives head-first into uncharted waters to create a marketplace where none previously existed. There is no set formula to follow when creating something new. No textbook can teach an entrepreneur how to create a brand new business.
An entrepreneur creates jobs. She provides work for people where work previously did not exist. America’s entrepreneurs are the engines that fuel the economy.
An entrepreneur executes opportunities. She has the drive and the energy to make her dreams come true.
An Entrepreneur Is Not…
An entrepreneur is not a rule follower. There are no rules when creating a new process. She is a rebel; she creates her own rules.
An entrepreneur is not a manager. A manager manages something that an entrepreneur creates.
An entrepreneur doesn’t do 9-5. The reason she is an entrepreneur is to create the freedom to do what she wants, when she wants. She sets her own agenda.
An entrepreneur is not afraid of failure. She learns from her mistakes which motivates her to succeed on her next venture.
Tino Buntic is an entrepreneur and creator of TradePals, a B2B directory of business professionals across North America
Tuesday, September 9, 2008
greetings
Let's start at the beginning. All businesses start with an idea. Your job as a business owner is to take that idea and put it into a form that can be easily communicated to your target customer. Hopefully, that idea is also something that you can see your customer needs. If your idea is about an actual product, the game of getting the message out there is made possible by proven business concepts. There are methodologies you can follow. If your idea is a service that makes things a little more complicated. But, before I get ahead of myself, I want to say that your mindset when beginning this business is quite important. It is very beneficial to think like an entrepreneur. Throughout the course of this blog, I will attempt to share what it means to be an entrepreneur both in theory and practice.